Studio Bilaang Design Perspective
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Project Overview
Located on Jalna Road in Aurangabad, Hotel Atithi stands as a prominent hospitality destination. Studio Bilaang was entrusted with reimagining the façade to create a strong visual identity that reflects the hotel’s scale, functionality and evolving brand presence.
Design Approach
The façade design was envisioned as a contemporary transformation that enhances both aesthetics and visibility. The intent was to create a structure that feels modern yet timeless—balancing clean lines, material contrast and lighting to give the building a distinct architectural character.
Careful attention was given to proportions and layering, ensuring the elevation communicates depth rather than appearing flat. The design integrates functional elements seamlessly while elevating the overall look of the building.
Key Highlights
The façade emphasizes a bold and structured composition, making the hotel stand out along a busy urban corridor. Material selection and color palette were curated to ensure durability while maintaining a refined visual appeal.
Strategic lighting design enhances the elevation during the evening, giving the building a dynamic presence both day and night. The design also aligns with the hospitality experience—creating a welcoming and premium first impression for guests.
Scope of Work
Studio Bilaang’s involvement extended beyond just the façade, contributing to the overall visual identity of the property. The project also included interior design for rooms, a banquet hall and other spaces within the hotel building, ensuring a cohesive design language throughout.
Outcome
The redesigned façade successfully transforms Hotel Atithi into a visually striking landmark. It not only enhances the building’s street presence but also reinforces its positioning as a modern hospitality space, creating a memorable first impression for visitors.
